Mobile Marketing

What is Mobile Marketing?

  • A mechanism for businesses to connect and engage with their consumers on their mobile devices
  • Consumers opt-in to receive mobile updates
  • Mobile communications must provide relevant value to the consumer
  • A super fast, far reaching, high converting 2-way, direct response marketing tool

Benefits of Mobile Marketing

  • Super fast
  • Has the broadest reach
  • Extraordinarily effective
  • Has relatively low cost
  • Has high ROI
  • Easy to measure
  • Has immediate impact

What Google thinks of Mobile Marketing

In February 2010 Google’s CEO Eric Schmidt announced at the Mobile World Congress in Barcelona that Google will consider “mobile first” in all future endeavors. Anything Google creates from here on out will be first placed on the mobile platform and then be worked around for the desktop. He concluded by saying, “Mobile is pretty much the answer to everything,” announcing a major shift in Google’s strategy.

Mobile Marketing Facts

  • Mobile has the broadest reach. Mobile: 4.8 billion vs. Internet: 1.7 billion users
  • 5 Billion Mobile users expected in 2010 – World population is 6.8 Billion
  • There are almost 5 times more mobile devices than computers
  • Mobile text messaging has the fastest read rate at 90% in 15 minutes with a 97% final open rate
  • The only marketing media that reaches consumers while they are on the go
  • Mobile has 5X better sales conversion rates than online
  • Mobile has 7X better coupon redemption rates than online & offline
  • Text Message Marketing is 5 X more effective than Online Marketing
  • Mobile has much less media competition (online & email overcrowded)
  • Mobile device is personal (extension of the person)
  • 270 million mobile subscribers in the U.S. 91% of them keep their phone within 3 feet of themselves 24 hours a day, 365 days per year.
  • Very few businesses are using it. Mobile marketing is where internet marketing was in 2000. Get a huge head start by using Mobile Marketing NOW!

What Mobile Marketing Can Do For Your Business?

  • Traffic Generation – Offline & Online Leads
  • List Building
  • Brand Awareness
  • Promotions
  • Loyalty & Customer Retention
  • Coupons
  • Polls / Voting
  • Contests
  • Alerts -Instant / Urgent / Time Sensitive Notifications
  • Fund-raising
  • Paging
  • Mobile Commerce